Dehradun, 30 Sep: CII delegation led by Suyash Agarwal, Chairman, CII Uttarakhand, met Dheeraj Garbyal, Secretary (Tourism), and Abhishek Ruhila, Additional Secretary (Tourism), Government of Uttarakhand, to deliberate on key issues and opportunities for tourism development in the state.
To enhance visibility and strengthen the brand image of Uttarakhand Tourism, suggestions included appointing a brand ambassador and launching “Safe to Travel” campaigns to boost tourist confidence. The delegation also stressed the importance of leveraging Uttarakhand’s unique strengths to drive innovation in tourism and sought greater ease in land conversion processes for tourism projects.
Dheeraj Garbyal welcomed the recommendations with great appreciation, acknowledging the relevance of the industry’s suggestions in shaping the future of tourism in the state. He assured the delegation of the government’s full support in addressing the concerns raised and in working collaboratively with the industry to implement progressive measures.
The meeting emphasised the importance of close collaboration between the government and industry stakeholders to promote sustainable, innovative, and inclusive growth of the tourism sector in Uttarakhand.
